For Ruud,
a Rheem Brand

Molly Dickinson, messaging strategy & copywriting
Big Red Rooster, agency


SCRIPTS: TV


WATER

The ones who always come when you call. 

The proven equipment that never lets you down. 

The support you trust to get the job done. 

The resources, big and small, we count on every day. 

The tried, and the true. 

Here’s to reliability—built into everything we do. 

Rely on Ruud.


AIR

The ones who always come when you call. 

The dedicated few you can rely on every day. 

Those you can always count on in a pinch. 

The tried, and the true. 

Here’s to reliability—built into everything we do. 

Rely on Ruud.


SCRIPTS: RADIO 
 

UNIVERSAL 

When it comes to that good, warm feeling, there are some things you can always rely on. Your best friend. A hot cup on a cold morning. And the everyday performance and efficiency of Ruud brand water heaters, engineered to work harder, smarter, and longer while saving more energy. Tried. True. Ruud water heaters.

 

SEASONAL

When it’s cold outside, turn to the kind of warmth you can always rely on. A well-built fire. A warm engine on a chilly morning. And the everyday performance and efficiency of Ruud brand water heaters, engineered to work harder, smarter, and longer while saving more energy—even in winter. Tried. True. Ruud water heaters.